The Full 10 Point Marketing Plan.
(Here is how the plan works)
This is considered to be the best value by many of our past clients. We handle everything for you starting as low as 1% (conditions apply). The Buyer's agent will get 3%.

Below is the full 10 point marketing program that we use with our 6% listing program:

Part 1 The Listing Interview

  • Take digital photo of home from the street for comparisons
  • Write up first impressions as a buyer would view the home
  • Measure the rooms in the home
  • Fill out the MLS input sheet
  • Client fills out the Sellers Disclosure Statement
  • Client and agent fill out the MLS description sheet
  • Drive by other homes for sale and take digital photo's
  • Gather flyers on competition
  • Why is client moving?
  • How quickly do they need to sale?
  • Gather additional comments from client
  • Does the Seller need referral help at the new home?

    Part 2 The Marketing Plan
     

  • A complete brokers price opinion on your home
  • Provide you with a print out about your property from the tax roll
  • Prepare an estimate of the net proceeds
  • Fill out the listing agreement
  • Fill out the MLS Property Information Sheet
  • Fill out the Mortgage Information Letter
  • Order Payoff from Mortgage Company
  • Suggest and advise as to changes, which will make your property more saleable
  • Receive instructions regarding the security system
  • Obtain a spare key for key box access
  • Install a Key box system near the front entry
  • Install a For sale sign in the yard
  • Take a digital picture of the property
  • Install an e-information tube on sign
  • Mail a copy of the signed listing agreement to the Seller
  • Copy of the signed listing agreement to the office
  • Enter listing into the Multiple Listing Service(MLS), area's #1 database
  • Enter the listing into www.realtor.com (Internet's database of homes for sale)
  • Enter your home's virtual tour (if applicable) on web site
  • Enter your home on dsells.com  one of the top web sites found on the web for the Tampa area
  • Open title at Title Clearinghouse Title Company, to avoid future pitfalls
  • Mail 200+ JUST LISTED postcards
  • Target mail to potential buyers
  • Create property graphics
  • Order property graphics for the house
  • Send e-flyers to all agents in the office
  • Send e-flyers to all Realtors with a Listing in the area
  • Email information to all area Realtors
  • Prepare the home book for the purchasers
  • Order home warranty, if necessary

    Part 3 The Marketing Flow 
     

  • Review agent comments which preview or show the home, to get their feedback
  • Mail out thank you notes to all agents previewing and showing the property
  • Verify payoff has been received.
  • Mail the Move a Friend Close flyer to 200+ neighbors
  • Prepare and e-mail out monthly  updates on our marketing efforts
  • Deliver finished graphics to the home owner
  • Fill information tube with e-graphics
  • Prepare e-ad for timely advertising
  • Place e-ad on website
  • Pre-Qualify any buyer prospects which call from the sign

    Part 4 The Open House

    Open houses are usually done for the benefit of the agent, not the owner.
    They are usually done as a last resort. The agent will pick up new buyers from the open house 

  • Plan the open house
  • Call to set an Open House date with the seller
  • Run the Open House advertising
  • Mail out invitations to the open house
  • Install an Open House notice sign in the yard
  • Place signage towards open house
  • Hold the Open House , if necessary
  • If Necessary, hold a Realtor Broker Open House
  • Mail out Invitations to Realtor Broker Open House
  • Promote the Realtor BrokerOpen House at local MLS meeting
  • If necessary, prepare food for Realtor Broker Open House
  • Guest Register sign in sheet for every attendee
  • Prepare promotional material
  • All guest receive a letter and phone call follow-up

    Part 5 The 30 Day Update 
     

  • Check on area activity within the last 30 days (New listings, Sales, Expired listings, etc.)
  • If necessary discuss price adjustments with Seller
  • Update e-graphics to reflect price adjustment
  • E-mail to all area agents about the price adjustment
  • E-mail to all agents that have shown the property about the recent price reduction
  • Input price reductions, incentives, or other changes to the Multiple Listing Service (MLS)
  • Input price reduction, incentives, or other changes to www.realtor.com

    Part 6 The Offer 
     
  • Present any offers (ASAP)
  • Prepare an estimate of the net proceeds (closing costs, repairs and what it means to you
  • Represent you in contract negotiations
  • Prepare and deliver any counter-offers to buyer's or buyer's agent
  • Insure the buyer has received a copy of the disclosure forms with any counter-offer
  • Obtain signatures on final accepted contract
  • Deliver a copy of the completed contract to you
  • Track the date the offer was accepted
  • Deliver the contract to the office
  • Deliver the contract to the title company
  • Deliver the contract to the Seller
  • Deliver the contract to the Mortgage Company
  • Obtain the Mortgage Company name and phone numbers that the buyer will be using
  • Deliver the contract to the other agent
  • Change the MLS (i.e.: AO, CP, etc.)
  • Order Resale Certificates for Mandatory Home Owners Associations
  • Order The Documents for Mandatory Home Owners Associations
  • Verify escrow funds are deposited in the Title Company

    Part 7 Pending Sale 
     

  • Mail a minimum of 200 Sale Pending or Just Sold postcards
  • Place a Pending sign rider
  • Call Buyer's Mortgage company to verify the buyer has made loan application as per the contract
  • Assure timetable to contract is being followed
  • Meet the mortgage companies appraiser (if the sale's price of the home needs defending)
  • Call mortgage company to verify buyer's loan approval
  • Verify loan appraisal of property
  • Verify title policy has been sent to buyer (proper notification)
  • If necessary, provide comparable data to appraiser to raise appraisal value
  • Update the listing to Pending in the MLS Service (after the option period expires)

    Part 8 Necessary Repairs 
     

  • Set date for buyer's home inspection
  • Set date for buyer's pest control inspection
  • Set date for buyer's structural engineer's inspection, if necessary
  • Set date for buyer's insurance inspection, if necessary
  • Set date for buyer's roof inspection, if necessary
  • Set date for buyer's HVAC inspection
  • Verify any lender required repairs (FHA, VA)
  • Set date for any re-inspections
  • If necessary, order repair bids for workmen
  • Confirm a clear termite report
  • If necessary, order termite treatment
  • If necessary, order termite re-inspection
  • If necessary, start any repairs found I inspection report, in contract, or required by appraiser
  • Verify that all repairs are finished as required
  • If necessary, call appraiser for his final inspection of finished work
  • If necessary and desired by buyer, set date for him or his general inspector to inspect repair work

    Part 9 Prepare for Closing 
     

  • Submit any Amendments to the office
  • Submit any Amendments to the title company
  • Submit any Amendments to the mortgage company
  • Submit any Amendments to the other agent
  • Schedule any desired walk-thru's
  • Schedule closing target time
  • Allow for HUD review
  • Review closing costs, and seller's net proceeds
  • Verify move-out and move-in time and dates for seller's and buyer's
  • Answer any questions about closings docs

    Part 10 Termination of Listing 
     

  • Terminate the listing on www.realtor.com
  • Terminate the listing on our web site
  • Update the (MLS Service) with comparable data
  • Pick up the sign and key box at the property
  • Collect final closing documents from the title company